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So, what are some things that can improve a site’s SEO?
It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm.
You can spend just about any amount of money on pay-per-click advertising.
Some companies may see results from investing just a few hundred dollars, but plenty of large companies spend tens of thousands a month on pay-per-click.
“Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more.
Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase.Users will figure it out quickly if there is no real person behind the posts.Social media marketers should not be in a silo separate from other marketing functions.Keeping that in mind, here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works today, from Moz's Beginners Guide to SEO: Pay-per-click refers to paid advertisements and promoted search engine results.This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists.