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None of the companies are interested in making it clear what secret data sauce—if any—they add to their wares.
Personal ads never accounted for more than 1% of marriages in America.
But on Tantan “you don’t expose yourself, there’s no danger of getting rejected, you cannot lose face.” As of February, Tantan had 20m users and had created some 10m couples, Mr Wang says, adding: “That’s a significant effect on society.”Unfortunately, the level of significance is hard to analyse or quantify.
A great deal of the relevant data are treated as proprietary by the companies gathering them.
Americans are charging ahead; Germans, comparatively, lagging behind.
India, which has long had a complex offline market for arranged marriages within religious and caste boundaries, has seen it move online.